Person Record
Metadata
Name |
Kendrix, Moss Hyles |
Born |
03/08/1917 |
Birthplace |
Atlanta, GA |
Deceased |
01/04/1989 |
Place of Death |
Washington, DC |
Mother |
Mary Hamilton Kendrix |
Education |
Morehouse College |
Biography |
Moss Kendrix set up a public relations firm, the Moss H. Kendrix Organization, in 1948 to promote a new approach in marketing – appealing to African American consumers with positive and aspirational advertising campaigns, featuring African American models and stars. Placed in African American newspapers and publications, they appealed directly to readers in a new and empowering way. |
Occupation |
Director, Moss H. Kendrix Organization Public Relations Delta Phi Delta Journalism Society "Profiles of Our Times" radio show |
Spouse |
Dorothy Marie Johnson, Muriel Kendrix |
Children |
Moss Kendrix, Jr. Alan Kendrix. |
